These are used by individuals of all seniorities and companies of all sizes. They work especially well in competitive markets.

Photo cred: Jonny Caspari

Understand the individual you are talking to, not just the company or their role.

Leverage a multi-touch, multi-channel approach to engaging with your prospects.

Understand how to fulfill their desire to get what they want, at the lowest risk, and with sound logic.

Selected Examples of Further Reading:

WTH is going on?!

Here’s some feedback on making a career video:

This is a question we hear a lot.

The answer?

Use Drift! 📹 📹


🤗 It shows a cute (yes I said cute) gif of you talking on the preview

🔔 It notifies you when the person views the video and how long they viewed it for

📤 You…


Persuasive communication for life’s high-stakes situations 🌟 📹 🔊

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