These are used by individuals of all seniorities and companies of all sizes. They work especially well in competitive markets.
Looking to get better at standing out and telling your story? These concepts, books, and leaders are a great place to start:
Understand the individual you are talking to, not just the company or their role.
Leverage a multi-touch, multi-channel approach to engaging with your prospects.
Understand how to fulfill their desire to get what they want, at the lowest risk, and with sound logic.
Selected Examples of Further Reading:
- Never Split The Difference (business negotiation taught…